Blackberry phones, developed by Research in Motion (RIM) were originally aimed at the Business sector due to the enterprise email service but more recently have become a favourite with younger consumers due to the free Blackberry to Blackberry messaging service. The traditional Blackberry phones all had QWERTY keypads but over the years 2 different versions have been developed and are now available. There are touchscreen Blackberry phones available like the BlackBerry Z10 which run's RIM's latest OS10 software on, or those with a full QWERTY keypad like the BlackBerry 9320. BlackBerry's big selling feature is it's capability to perform extremely well for email-centric users, and syncing with Outlook, Gmail and other web based email clients is a breeze.